Research shows that most users avoid digging beyond the first few pages of the search results. If you want your company – or its products and services – to appear towards the top of the search result listings, then Search Engine Optimization (SEO) is one of the most critical factors of your web site design.
Effective SEO makes it easy for search engines like Google, Yahoo, Bing and others to find your business. Associating your site with certain keywords and phrases used by those searching the Internet maximizes your chances for the top ranking on various search engines. At the same time, it is important to realize that SEO is a very competitive battlefield and that it isn’t a one-time and done process.
Companies that consistently rank high in the search results are constantly jockeying for top placement through the use of various strategies and tactics. The volume and effectiveness of paid-placement can have a drastic impact on your SEO results. Moreover, search engines have been known to change their algorithms which has a direct impact on the effectiveness of your SEO efforts.
Neotechnics can help optimize your website to ensure higher search results are possible. We’ll employ one or both of the following: Organic Search – No-cost SEO best practices to optimize search results (headings, meta tags, descriptions, headers and other tactics). Paid Search – Fee-based advertising campaigns to drive additional sources of traffic to your site.
It’s not just about getting visitors to your site, rather getting the right kind of visitors to your site. We’ll use a combination of the tactics outlined below to accomplish this.
Keyword AnalysisAssociating search keywords and phrases with your website is probably one of the most important activities you can do for your online marketing efforts. The ability to rank the right keywords for the products and service that you offer can make or break your success on search results. We’ll do the detective work to figure out the keyword demand for your company, your competitors and the overall market.
Link BuildingSearch engines have historically used links as a gauge for a web page’s importance, relevance or popularity. Search engine algorithms have refined the ranking of link data to a science. Search professionals attribute a large portion of SEO effectiveness to link-based factors. Link analysis helps determine the popularity, trust, spam, and authority of the linked content. Trustworthy sites tend to link to other trusted, authoritative sites, while untrustworthy sites receive very few links – if any – from trusted sources. We’ll help you establish links to and from your site to influence link rankings in a positive manner.
Content EnhancementWe will enhance the content of your site by making changes to the placement of SEO-rich content, add new content where necessary, and sometimes remove SEO-weak content in certain circumstances. Content enhancement is an ongoing tactic to ensure target keywords are properly incorporated into your site to maximize search result performance.
Competitive/Industry AnalysisA careful analysis of what your industry and your competitors is doing SEO-wise, can be a very enlightening experience. We can show you a comparison of specific keywords between you and your closest competitors. An analysis of keywords ensures that you are positioned to outperform your competitors.