Branding is an important aspect of any successful business. Nothing that you do will set the desired tone for your business more than branding. Branding helps you establish the overall feel of your company and what it’s about. It is that proverbial first impression that potential customers or clients experience. It may be the difference between obtaining new business or not. Unfortunately, not all companies see the value of corporate or brand identity.
The good news is that you don’t need to spend a ton of money hiring a branding expert. Neotechnics can help establish an identity with appeal, and then apply that identity across various touch-points of your organization by:
- Establish corporate identity standards (logos, colors, fonts, usage, etc.)
- Create or enhance corporate/brand identity assets.
- Apply standards to various touch points (website, marketing collateral, proposals, internal documents, email signatures, templates and more).
Specific brand identity deliverables can encompass:
- corporate identity guide
- asset library (logos, fonts, color palette, images, etc.)
- custom template (MS Office, web pages and more)
- website design
- logo design
- business cards
- presentation materials
- flyers & brochures
- proposal design